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ToolsWatson, T., 2006. Evaluation – did it really work? Effective public relations measurement and evaluation. In: Australian Collaborative Communication Conference, 5 September 2006, Melbourne, Australia. (Unpublished)
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Abstract
Presentation to Australian Collaborative Communications Conference in Melbourne, September 2006
| Item Type: | Conference or Workshop Item (Lecture) |
|---|---|
| Uncontrolled Keywords: | Effectiveness, evaluation, public relations |
| Group: | Faculty of Media & Communication |
| ID Code: | 11341 |
| Deposited By: | Prof Tom Watson LEFT |
| Deposited On: | 15 Sep 2009 19:06 |
| Last Modified: | 14 Mar 2022 13:25 |
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Evaluation – did it really work? Effective public relations measurement and evaluation. (deposited 06 Jan 2009 13:23)
- Evaluation – did it really work? Effective public relations measurement and evaluation. (deposited 15 Sep 2009 19:06) [Currently Displayed]
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