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ToolsKilburn, D., 2003. CIM Case Study December 2003. Strategic Marketing Management Analysis and Decision: Reiss. Documentation. Chartered Institute of Marketing. (Unpublished)
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Abstract
This case study explores branding, segmentation and positioning issues in a leading fashion retailer in the U.K
| Item Type: | Monograph (Documentation) |
|---|---|
| Additional Information: | The CIM Analysis and Decision Case Study forms part of the highest qualification available to practising marketing managers throughout the world |
| Group: | Bournemouth University Business School |
| ID Code: | 11937 |
| Deposited By: | Associate Professor David Kilburn |
| Deposited On: | 22 Oct 2009 16:42 |
| Last Modified: | 14 Mar 2022 13:26 |
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