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Representation of transport: A Rural Destination Analysis.

Dickinson, J. E., Robbins, D. K. and Fletcher, J., 2009. Representation of transport: A Rural Destination Analysis. Annals of Tourism Research, 36 (1), 103-123.

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Annals.pdf - Published Version


DOI: 10.1016/j.annals.2008.10.005


Moscovici’s social representations perspective is applied to a study of transport in a rural destination. The principles are demonstrated using empirical data from a questionnaire survey, developed following in-depth qualitative research. The data analysis strategy was founded on inductive reasoning, by employing cluster analysis and correspondence analysis. A social representations analysis demonstrates how individuals draw on socially accepted explanations of transport where they have little or no direct knowledge or experience of the actual transport modes (notably the alternatives to the car). By so doing, ideas are further perpetuated. Importantly there is ambiguity surrounding responsibility to take positive action yet a key to addressing transport issues is acknowledgement of responsibility. Keywords: social representations, transport, rural destinations.

Item Type:Article
Uncontrolled Keywords:social representations; transport; rural destinations
Group:Bournemouth University Business School
ID Code:12031
Deposited By: Dr Janet Dickinson
Deposited On:01 Nov 2009 14:13
Last Modified:14 Mar 2022 13:26


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