Watson, T., 2010. Reputation models, drivers and measurement. In: Heath, R. L., ed. Sage Handbook of Public Relations. London: Sage, 339-352.
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Abstract
This chapter discusses the nature and forms of reputation, its drivers and measurement by considering four case studies and recent literature
Item Type: | Book Section |
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ISBN: | 978-1412977807 |
Volume: | 2nd |
Number of Pages: | 792 |
Uncontrolled Keywords: | Public relations, reputation, measurement, crisis communication |
Group: | Faculty of Media & Communication |
ID Code: | 12201 |
Deposited By: | Prof Tom Watson LEFT |
Deposited On: | 10 Nov 2009 20:25 |
Last Modified: | 14 Mar 2022 13:26 |
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