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ToolsWatson, T., 2010. Reputation models, drivers and measurement. In: Heath, R. L., ed. Sage Handbook of Public Relations. London: Sage, 339-352.
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Abstract
This chapter discusses the nature and forms of reputation, its drivers and measurement by considering four case studies and recent literature
| Item Type: | Book Section |
|---|---|
| ISBN: | 978-1412977807 |
| Volume: | 2nd |
| Number of Pages: | 792 |
| Uncontrolled Keywords: | Public relations, reputation, measurement, crisis communication |
| Group: | Faculty of Media & Communication |
| ID Code: | 12201 |
| Deposited By: | Prof Tom Watson LEFT |
| Deposited On: | 10 Nov 2009 20:25 |
| Last Modified: | 14 Mar 2022 13:26 |
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Reputation models, drivers and measurement. (deposited 01 Nov 2009 12:12)
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