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An empirical study on behavioural intention to reuse e-learning systems in rural China.

Liu, Y., Duan, Y., Fu, Z. and Alford, P., 2012. An empirical study on behavioural intention to reuse e-learning systems in rural China. British Journal of Educational Technology, 43 (6), 933-948.

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An_empirical_study_on_behavioural_intention_to_reuse_e-learning_systems_in_rural_China.pdf - Accepted Version


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DOI: 10.1111/j.1467-8535.2011.01261.x


The learner’s acceptance of e-learning systems has received extensive attention in prior studies, but how their experience of using e-learning systems impacts on their behavioural intention to reuse those systems has attracted limited research. As the applications of e-learning are still gaining momentum in developing countries, such as China, it is necessary to examine the relationships between e-learners’ experience and perceptions and their behavioural intention to reuse, because it is argued that system reuse is an important indicator of the system’s success. Therefore, a better understanding of the multiple factors affecting the e-learner’s intention to reuse could help e-learning system researchers and providers to develop more effective and acceptable e-learning systems. Underpinned by the information system success model, technology acceptance model and self-efficacy theory, a theoretical framework was developed to investigate the learner’s behavioural intention to reuse e-learning systems. A total of 280 e-learners were surveyed to validate the measurements and proposed research model. The results demonstrated that e-learning service quality, course quality, perceived usefulness, perceived ease of use and self-efficacy had direct effects on users’ behavioural intention to reuse. System functionality and system response have an indirect effect, but system interactivity had no significant effect. Furthermore, self-efficacy affected perceived ease of use that positively influenced perceived usefulness.

Item Type:Article
Group:Bournemouth University Business School
ID Code:19366
Deposited By: Dr Philip Alford
Deposited On:22 Feb 2012 11:15
Last Modified:14 Mar 2022 13:42


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