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ToolsLiu, C.-Y. G., 2011. Impacts of Instrumental vs Relational Centered Logic on Cause-Related Marketing Decision Making. In: Academy of Marketing Conference 2011, 5 - 7 July 2011, University of Liverpool Management School, Liverpool, UK.
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Official URL: http://www.academyofmarketing.org/conference-2011/...
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Group: | Bournemouth University Business School |
| ID Code: | 20356 |
| Deposited By: | Mrs Denise George |
| Deposited On: | 23 May 2012 10:57 |
| Last Modified: | 14 Mar 2022 13:45 |
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Impacts of Instrumental vs Relational Centered Logic on Cause-Related Marketing Decision Making. (deposited 14 Mar 2012 11:39)
- Impacts of Instrumental vs Relational Centered Logic on Cause-Related Marketing Decision Making. (deposited 23 May 2012 10:57) [Currently Displayed]
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