Skip to main content

ROI - the Miami debate.

Watson, T., 2012. ROI - the Miami debate. Discussion Paper. Gainesville, FL: Institute for Public Relations.

Full text available as:

[img] HTML
ROI - The Miami Debate (TW final June 7 2012) MW 7_20pm TW June 8 (2).docx


Official URL:


Report on the debate over the relevance of the Return on Investment (ROI) concept in public relations. Also includes audio of the debate and the presentation of European research by Profs Tom Watson and Ansgar Zerfass (Leipzig).

Item Type:Monograph (Discussion Paper)
Group:Faculty of Media & Communication
ID Code:20481
Deposited By: Symplectic RT2
Deposited On:23 Oct 2012 13:34
Last Modified:14 Mar 2022 13:45


Downloads per month over past year

More statistics for this item...
Repository Staff Only -