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PR Evaluation: Change, what change?

Watson, T., 2009. PR Evaluation: Change, what change? In: 1st European Summit on Measurement, June 2009, Berlin.

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Watson - Berlin Friday comments.ppt



Summary of recent research in to practitioner attitudes to PR evaluation

Item Type:Conference or Workshop Item (Speech)
Uncontrolled Keywords:Evaluation ; Public Relations ; Research
Group:Faculty of Media & Communication
ID Code:20488
Deposited By: Symplectic RT2
Deposited On:23 Oct 2012 15:28
Last Modified:14 Mar 2022 13:45


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