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ToolsWatson, T., 2013. Let’s get dangerous: a review of current public relations historical scholarship. In: Ozdemir, P. and Yamanoglu, M.A., eds. Festschrift for Professor Metin Kazanci, Ankara University, Turkey. Ankara, Turkey: Ankara University.
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Abstract
The “state of play” of scholarship in the history of public relations field is reviewed in this paper. It reflects on papers and keynote addresses delivered at the International History of Public Relations Conference (IHPRC), which was first held in 2010, and journal articles. Using these, recent scholarship and historiography are analysed. The field is starting to move gradually from an initial eclectic, often descriptive, approach towards a more researched and sometimes critical approach. The paper calls for a more critical approach to scholarship and away from culturally inappropriate models of practice.
| Item Type: | Book Section |
|---|---|
| Group: | Faculty of Media & Communication |
| ID Code: | 20493 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 29 Oct 2012 12:27 |
| Last Modified: | 14 Mar 2022 13:45 |
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Let’s get dangerous: a review of current public relations historical scholarship. (deposited 23 Oct 2012 08:27)
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