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How Can I Drink Safely?; Perception Versus the Reality of Alcohol Consumption.

Ritchie, C., Ritchie, F. and Ward, R., 2009. How Can I Drink Safely?; Perception Versus the Reality of Alcohol Consumption. The Service Industries Journal, 29, 1397 - 1411.

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DOI: 10.1080/02642060903026288


This article investigates differences between perception and actual consumption of alcohol in young adults within the UK, suggesting that inaccurate information in the public domain may hamper those seeking to drink safely plus the development of moderate drinking cultures. Results confirm that inaccurate information may be preventing the development of safe drinking behaviours among certain groups. In addition, they indicate that some groups choose to ignore safe consumption limits in particular circumstances. Results indicate that many government strategies aimed at reducing unsafe drinking behaviour are inaccurately targeted; changing male public consumption behaviour may trigger changes in female behaviour.

Item Type:Article
Uncontrolled Keywords:alcohol units ; Alcohol Consumption ; Alcohol policy ; safe drinking ; Moderating drinking
Group:Bournemouth University Business School
ID Code:20510
Deposited By: Symplectic RT2
Deposited On:20 Nov 2012 14:13
Last Modified:14 Mar 2022 13:45


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