The North Cyprus Conference Sector: Establishing a Competitive Advantage.

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Abstract

North Cyprus had recently positioned itself as a conference destination. Given external and internal factors such as political isolation and the over dependency on casino tourism, policymakers have recognised the importance of the conference sector in creating sustainable growth for North Cyprus’s tourism driven economy. Increasingly, Turkish conference organisers are choosing North Cyprus as a destination to host conferences. As such, Turkish conference organisers were questioned via an internet based questionnaire to determine attributes considered important within the conference destination selection process. An Importance-Performance Analysis (IPA) was performed, the findings identified that North Cyprus was perceived as a high performer with reference to; ease of accessibility, distance of destination, conference venue and accommodation price, safety and security, climate, hospitality, quality, quantity and availability of hotel rooms. However, in relation to North Cyprus, a unique application of IPA identified macro- and micro-destination attributes that North Cyprus should improve on; transportation within destination, availability of technological resources, the range of conference venues, conference staff training, destinations marketing activities and quality of local restaurants. The findings provided implications for destination managers in terms of branding, as well as conference venue and accommodation providers in terms of targeting conference organisers more effectively and promoting North Cyprus to conference sector stakeholders.

Available Versions of this Item

• Importance-Performance Analysis of Turkish Conference Organisers use of North Cyprus as a Conference Destination. (deposited 27 Jun 2010 18:57)
  • The North Cyprus Conference Sector: Establishing a Competitive Advantage. (deposited 16 Feb 2013 20:01) [Currently Displayed]