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Media Management Trends and Tools 2012.

Oliver, J. J., 2013. Media Management Trends and Tools 2012. Project Report. None. (Unpublished)

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Businesses increasingly find themselves competing in highly dynamic markets, making visibility of the future limited and the strategic way forward ambiguous. This report presents the findings from a survey of UK media executives and identifies their outlook for the industry, and an evaluation of their usage and satisfaction with the tools that they use to manage their businesses. The survey found four strong themes amongst media executives. These were related to the launch of new products and services, seeking innovation through collaborative partnerships, leveraging their brand and content through new platforms, and uncertainty regarding the future direction of the industry.

Item Type:Monograph (Project Report)
Group:Faculty of Media & Communication
ID Code:20818
Deposited By: Symplectic RT2
Deposited On:15 Apr 2013 11:27
Last Modified:14 Mar 2022 13:46


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