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ToolsWatson, T. and Theofilou, A., 2014. The History of Public Relations in Greece from 1950 to 1980: Professionalization of the “art”. Public Relations Review, 40 (4), 700-706.
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DOI: 10.1016/j.pubrev.2014.01.005
Abstract
The early development of public relations in Greece is explored through a focus on the period between 1950 and 1980. Specifically, the article considers the origins and early developments, important actors, international influences, professional bodies and the field of practice. It found that Greek business public relations was greatly influenced by American practices and through influential practitioners’ contact with the International Public Relations Association (IPRA).
| Item Type: | Article |
|---|---|
| ISSN: | 0363-8111 |
| Uncontrolled Keywords: | Greece, history, IPRA, PR, professionalization, public relations |
| Group: | Faculty of Media & Communication |
| ID Code: | 21006 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 06 Jan 2014 16:22 |
| Last Modified: | 14 Mar 2022 13:47 |
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