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Re-thinking the Legacy 2012: The Olympics as commodity and gift.

MacRury, I., 2008. Re-thinking the Legacy 2012: The Olympics as commodity and gift. Twenty-First Century Society, 3 (3), 297 - 312 .

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OlympicsgiftcommodityIMdraftFIN.pdf - Accepted Version


DOI: 10.1080/17450140802447238


This paper opens discussion about the nature of Olympic ‘legacy’ and articulates a contradiction in the way ‘legacy’ is conceived - between ’gift’ and ’commodity’ (Mauss 1954).The The paper argues that establishing working definitions and parameters for ‘legacy’ is a difficult task. Defining ‘legacy’ is problematic especially if conceived as an entirely predictable or measurable set of objectives. Indeed, the definition of ‘legacy’ is partly constitutive of the legacy itself, a component of achievements that the city might make. Such a ‘legacy definition’ will become a functional term in the complex planning and evolving conceptions underpinning urban change for some time—if successfully negotiated and if governable. As such, ‘legacy’, and the activities and values entailed to it, can come to provide a catalytic ‘vocabulary of motives’ and a legitimating discourse enabling politicians, communities and their individual representatives to justify investments, evolving strategies and activities connected to and connecting developmental gains in a more or less healthy fashion. It is because of this that legacy and its various meanings come to matter.

Item Type:Article
Group:Faculty of Media & Communication
ID Code:21179
Deposited By: Symplectic RT2
Deposited On:02 May 2014 15:18
Last Modified:14 Mar 2022 13:48


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