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The Regeneration Games: Commodities, Gifts and the Economics of London 2012.

MacRury, I. and Poynter, G., 2008. The Regeneration Games: Commodities, Gifts and the Economics of London 2012. In: Olympic Legacies, 29-30 March 2008, St Anthony's College Oxford .

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Poynter and MacRury legacy paper revised.pdf - Accepted Version


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DOI: 10.1080/09523360802439254


This paper considers contradictions between two concurrent and tacit conceptions of the Olympic ‘legacy’, setting out one conception that understands the games and their legacies as gifts alongside and as counterpoint to the prevailing discourse, which conceives Olympic assets as commodities. The paper critically examines press and governmental discussion of legacy, in order to locate these in the context of a wider perspective contrasting ‘gift’ and ‘commodity’ Olympics – setting anthropological conceptions of gift-based sociality as a necessary supplement to contractual and dis-embedded socioeconomic organizational assumptions underpinning the commodity Olympics. Costbenefit planning is central to modern city building and mega-event delivery. The paper considers the insufficiency of this approach as the exclusive paradigm within which to frame and manage a dynamic socio-economic and cultural legacy arising from the 2012 games.

Item Type:Conference or Workshop Item (Paper)
Additional Information:Published in International Journal of the History of Sport, 25 (14), 2072 - 2090 .
Uncontrolled Keywords:Olympics ; Legacy ; London 2012
Group:Faculty of Media & Communication
ID Code:21186
Deposited By: Symplectic RT2
Deposited On:06 May 2014 10:22
Last Modified:14 Mar 2022 13:48


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