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The Apprentice: Realities and Fictions for the London Skyline.

MacRury, I., 2012. The Apprentice: Realities and Fictions for the London Skyline. In: Poynter, G., MacRury, I. and Calcutt, A., eds. London After Recession: a fictitious capital. London: Ashgate Publishing, 127 - 145 .

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This chapter examines the representation, values and legitimation in ’the city’, paying particular attention to London and reviewing a popular reality TV show: The Apprentice. The chapter frames the show as a morality tale akin to Roald Dahl’s Charlie and the Chocolate Factory (1973). Closer analysis highlights the show’s engagements with rhetorics of legitimation and ethos in ’the city’ and applying frames outlined in Boltanski and Chiapello (2005). The chapter adds to wider interdisciplinary analyis of London and recession, in the context of a book that examines the impact of the recession and discusses London’s future trajectory as an entrepreneurial city and capital of the United Kingdom.

Item Type:Book Section
ISBN:1409431029, 978-1-4094-3102-2
Number of Pages:380
Uncontrolled Keywords:Business & Economics ; The Apprentice ; Television and the city ; Reality TV ; Representing work ; Charlie and the Chocolate factory
Group:Faculty of Media & Communication
ID Code:21196
Deposited By: Symplectic RT2
Deposited On:06 May 2014 15:01
Last Modified:14 Mar 2022 13:48


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