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Conceptualising customer-to-customer value co-creation in tourism.

Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B., 2015. Conceptualising customer-to-customer value co-creation in tourism. International Journal of Tourism Research, 17 (7), 356-363.

Full text available as:

IJTR resubmission final.pdf - Accepted Version


DOI: 10.1002/jtr.1993


The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co-create value with each other. This conceptual paper offers a theoretical basis for the study of customer-to-customer [C2C] co-creation in tourism contexts, while debating the epistemological assumptions of value-related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists’ social practices.

Item Type:Article
Additional Information:Article first published online: 29 JAN 2014
Uncontrolled Keywords:customer-to-customer ; co-creation ; tourism experience
Group:Bournemouth University Business School
ID Code:21219
Deposited By: Symplectic RT2
Deposited On:12 May 2014 15:59
Last Modified:14 Mar 2022 13:48


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