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ToolsWatson, T., 2014. CSR - Challenging Questions. In: 4th Middle East Public Relations Symposium, 19--20 March 2014, Zayed University, Academic City, Dubai, UAE.
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Abstract
The presentation analyses current understandings of CSR and their visual representation; give examples of 'good' and 'bad' CSR/social marketing; considers the critical attack on CSR before presenting a checklist for communicators to use when developing CSR communication strategies.
| Item Type: | Conference or Workshop Item (Speech) |
|---|---|
| Uncontrolled Keywords: | CSR, Corporate Social Responsibility, Social Marketing, Checklist, Critical approaches, Imagery, Social Investment |
| Group: | Faculty of Media & Communication |
| ID Code: | 21249 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 20 May 2014 10:30 |
| Last Modified: | 14 Mar 2022 13:48 |
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