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Individualism-collectivism and interpersonal memory guidance of attention.

He, X., Sebanz, N., Sui, J. and Humphreys, G. W., 2014. Individualism-collectivism and interpersonal memory guidance of attention. Journal of Experimental Social Psychology, 54, 102 - 114 .

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DOI: 10.1016/j.jesp.2014.04.010


Recently it has been shown that the allocation of attention by a participant in a visual search task can be affected by memory items that have to be maintained by a co-actor, when similar tasks are jointly engaged by dyads (He, Lever, & Humphreys, 2011). In the present study we examined the contribution of individualism-collectivism to this ‘interpersonal memory guidance’ effect. Actors performed visual search while a preview image was either held by the critical participant, held by a co-actor or was irrelevant to either participant. Attention during search was attracted to stimuli that matched the contents of the co-actor’s memory. This interpersonal effect correlated with the collectivism scores, and was enhanced by priming with a collectivistic scenario. The dimensions of individualism, however, did not contribute to performance. These data suggest that collectivism, but not individualism, modulates interpersonal influences on memory and attention in joint action.

Item Type:Article
Group:Faculty of Science & Technology
ID Code:21251
Deposited By: Symplectic RT2
Deposited On:27 May 2014 12:26
Last Modified:14 Mar 2022 13:48


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