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Dynamic Capabilities; exploring media industry level capabilities.

Oliver, J. J., 2014. Dynamic Capabilities; exploring media industry level capabilities. In: Media Convergence and Multi-platform Strategies, 12--14 June 2014, European Media Management Association, Tallinn, Estonia.

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Abstract

The competitive dynamics of many industries have changed considerably over the past decade, and perhaps, none more so than in the Media Industry. Industries have long been examined by researchers from a strategic perspective with various themes of inquiry relating to; industry structure and positioning, industry evolution and development, industry lifecycle, industry change and industry consolidation. Fundamentally, this body of knowledge emphases the importance of an organisation’s strategic fit with their competitive environment. This paper extends our knowledge of industry analysis into the domain of dynamic capabilities. As such, it examines the notion of dynamic capabilities existing at industry level and in doing so it presents the findings from a survey of UK media executives into the existence dynamic capabilities in the UK Media Industry.

Item Type:Conference or Workshop Item (Paper)
Group:Faculty of Media & Communication
ID Code:21320
Deposited By: Symplectic RT2
Deposited On:02 Jul 2014 08:51
Last Modified:14 Mar 2022 13:49

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