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Contextualising the experiential quality of shopping centre entertainment events: A service drama approach.

Birch, D. and Sit, J., 2014. Contextualising the experiential quality of shopping centre entertainment events: A service drama approach. In: Academy of Marketing Conference: Marketing Dimensions: People, places and spaces., 7--10 July 2014, Bournemouth, England.

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Item Type:Conference or Workshop Item (Paper)
Group:Bournemouth University Business School
ID Code:21344
Deposited By: Symplectic RT2
Deposited On:11 Jul 2014 10:53
Last Modified:14 Mar 2022 13:49

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