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What in the world is Public Relations?

Watson, T., 2015. What in the world is Public Relations? In: Watson, T., ed. Perspectives on Public Relations Historiography and Historical Theorization. Palgrave Macmillan.

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Tom Watson (2015) - What in the world is Public Relations.pdf - Accepted Version



This chapter analyses the antecedents, springboards and restraints that have shaped the development of public relations (PR) in more than 70 countries. Based on data from chapters in the preceding five books in the series, it proposes there are three common antecedents of PR activity – early corporate communication, governmental information and propaganda methods and cultural/religious influences. The springboards for PR’s growth have been professionalization and education, along with the opening of economies and political plurality. The restraints have been political and economic, such as one-party states and dictatorships and closed economies. PR’s historiography is also explored and identifies periodization as the primary method. Future research should move on from the current discovery stage into more analytical and critical processes.

Item Type:Book Section
Series Name:National Perspectives on the Development of Public Relations: Other Voices
Number of Pages:130
Uncontrolled Keywords:antecedents ; historiography ; history of public relations ; PR ; restraints ; springboards ; historical theorization
Group:Faculty of Media & Communication
ID Code:21820
Deposited By: Symplectic RT2
Deposited On:10 Apr 2015 10:12
Last Modified:14 Mar 2022 13:50


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