Skip to main content

Nurturing Business Ecosystems for Growth in a Foreign Market: Incubating, Identifying and Integrating Stakeholders.

Rong, K., Wu, J., Shi, Y. and Guo, L., 2015. Nurturing Business Ecosystems for Growth in a Foreign Market: Incubating, Identifying and Integrating Stakeholders. Journal of International Management, 21 (4), 293-308.

Full text available as:

[img]
Preview
PDF
2015-JIM-rk.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.

1MB

DOI: 10.1016/j.intman.2015.07.004

Abstract

This paper explores the process of nurturing a business ecosystem to facilitate corporate growth in an unfamiliar foreign market with high product uncertainty and no network resources. The authors conducted a qualitative, longitudinal study by examining a successful business case — ARM (a leader in microprocessor intellectual property) — to demonstrate how firms nurture their business ecosystems to develop in the Chinese market and to stimulate demand even with- out the advantages of resources and stabilized products. Based on the road map method, this paper develops a framework of creating a business ecosystem in three sequential stages namely, incubating complementary partners, identifying leader partners, and integrating ecosystem part- ners. The findings enrich classic international business and demand chain theories by highlighting different roles stakeholders adopt to cope with uncertain products in a foreign market. In practical terms, these findings also provide Mode 2 knowledge with application context (Gibbons et al., 1997) on entering new markets by building up an ecosystem.

Item Type:Article
ISSN:1873-0620
Uncontrolled Keywords:Business ecosystem; Internationalization; Network approach; Demand; Road map; Stakeholders
Group:Bournemouth University Business School
ID Code:22540
Deposited By: Symplectic RT2
Deposited On:30 Sep 2015 11:12
Last Modified:14 Mar 2022 13:53

Downloads

Downloads per month over past year

More statistics for this item...
Repository Staff Only -