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Technology, society, and visioning the future of music festivals.

Robertson, M., Yeoman, I., Smith, K.A. and McMahon-Beattie, U., 2015. Technology, society, and visioning the future of music festivals. Event Management, 19 (4), 567-587.

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DOI: 10.3727/152599515X14465748774001


Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced sensory feelings and imaginations that technologies can offer may alleviate this. Utilizing a futures frame, this conceptual article contributes to the pursuit of successful future event design by applying a normative visionary methodology—employing trend analysis, scenarios, and science fiction to create prototypes that may assist in the formation of appropriate experience options and opportunities for music festivals of the future. It is proposed that this technique may aid positive social outcomes.

Item Type:Article
Uncontrolled Keywords:Music festivals; Future studies; Scenarios; Play; Science fiction; Society
Group:Bournemouth University Business School
ID Code:23073
Deposited By: Symplectic RT2
Deposited On:18 Jan 2016 10:30
Last Modified:14 Mar 2022 13:54

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