Eventscapes and the creation of event legacies.

Abstract

Attention is directed to the difference in event legacies created by mega-events which often cause dramatic physical changes in urban environments and those which accompany events which leave very little imprint on the landscape where they are held. The Tour Down Under cycle race, which is held annually in South Australia, is examined as an example of the latter. The spatial pattern of the event and the range of settings which support it are presented as an eventscape by drawing on concepts such as Bale's [1994. Landscapes of Modern Sport. Leicester: Leicester University Press] sportscape and Bitner's [1992. “Servicescapes: The Impact of Physical Surroundings on Customers and Employees.” The Journal of Marketing 56 (2): 57–71] servicescape. These interpretations are used to identify legacies. It is suggested that the creation of positive legacies requires communities that are part of the eventscape to engage in imaginative leveraging that is consistent with long-term strategic objectives. The paper offers a new definition of eventscape.