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Online Political Communication Strategies: MEPs, E-Representation, and Self-Representation.

Lilleker, D. and Koc-Michalska, K., 2013. Online Political Communication Strategies: MEPs, E-Representation, and Self-Representation. Journal of Information Technology and Politics, 10 (2), 190 - 207.

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Lilleker-Koc-Michalska 2013. accepted version.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.


DOI: 10.1080/19331681.2012.758071


Research into the communication strategies of legislators has a long history. The European Parliament offers an opportunity to add to understanding of how legislators prioritize styles of communication, with a comparative perspective across 27 nations. Through content analysis of online communication, we investigate how the Internet is used by members of the European Parliament. Our analysis assesses three communication strategies: homestyle, impression management, and participatory. We find that a homestyle strategy predominates, followed by impression management. Participatory communication is emergent, but may earn legislators political capital, as it appears that proactive communicators who offer participatory opportunities are more likely to build an online following.

Item Type:Article
Uncontrolled Keywords:Homestyle, impression management, interactivity, legislators, representation, social media, strategic communication
Group:Faculty of Media & Communication
ID Code:23494
Deposited By: Symplectic RT2
Deposited On:04 May 2016 13:03
Last Modified:14 Mar 2022 13:56


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