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An Exploratory Study of Residents’ Perception of Place Image: The Case of Kavala.

Stylidis, D., Sit, J. and Biran, A., 2016. An Exploratory Study of Residents’ Perception of Place Image: The Case of Kavala. Journal of Travel Research, 55 (5), 659 - 674.

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An exploratory study of residents perception of place image - The case of Kavala.pdf - Accepted Version

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DOI: 10.1177/0047287514563163


Studies on place image have predominantly focused on the tourists’ destination image and have given limited attention to other stakeholders’ perspectives. This study aims to address this gap by focusing on the notion of residents’ place image, whereby it reviews existing literature on residents’ place image in terms of whether common attributes can be identified, and examines the role of community-focused attributes in its measurement. Data collected from a sample of 481 Kavala residents (Greece) were subjected to exploratory and confirmatory factor analysis. The study reveals that the existing measurement tools have typically emphasized destination-focused attributes and neglected community-focused attributes. This study contributes to the residents’ place image research by proposing a more holistic measurement, which consisted of four dimensions: physical appearance, community services, social environment, and entertainment opportunities. The study also offers practical insights for developing and promoting a tourist place while simultaneously enhancing its residents’ quality of life.

Item Type:Article
Uncontrolled Keywords:residents' place image ; tourist destination image ; community satisfaction ; place marketing
Group:Bournemouth University Business School
ID Code:23582
Deposited By: Symplectic RT2
Deposited On:17 May 2016 09:17
Last Modified:14 Mar 2022 13:56

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