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ToolsLilleker, D., 2016. Strategic Media Management. In: Lilleker, D. and Pack, M., eds. Political Marketing and the 2015 UK General Election. Palgrave Macmillan UK, reproduced with permission of Palgrave Macmillan, 85 - 98.
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Official URL: http://www.palgrave.com/us/book/9781137584397
DOI: 10.1057/978-1-137-58440-3
Abstract
With the importance of broadcast and print media, and its prioritisation by parties, as the backdrop, this chapter focuses on the relative importance of the leader debates and interviews, the impartial television news and the partisan print media, and explores the role media played in shaping and translating the marketing strategies of the parties and their leaders into news items for public consumption. The data presented allows us to draw some conclusions as to the relative successes of the various parties’ media management strategies and the impact mainstream media outlets might have on the outcome of election contests irrespective of the sophistication and skill committed to the party’s marketing strategies.
| Item Type: | Book Section |
|---|---|
| ISBN: | 978-1-137-58439-7 |
| Series Name: | Palgrave Studies in Political Marketing and Management |
| Number of Pages: | 151 |
| Additional Information: | This extract is taken from the author's original manuscript and has not been edited. The definitive, published, version of record is available here: http://www.palgrave.com/us/book/9781137584397 |
| Uncontrolled Keywords: | media management; UK politics; political campaigning; media bias |
| Group: | Faculty of Media & Communication |
| ID Code: | 23769 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 01 Jun 2016 10:08 |
| Last Modified: | 14 Mar 2022 13:56 |
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