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How to sustain your business in times of uncertainty.

Oliver, J. J., 2016. How to sustain your business in times of uncertainty. Technical Report. Poole, England: Bournemouth University.

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BU Adaptive Advantage.pdf - Published Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.



One of the most topical business issues today is about how firms sustain their business in markets that are increasingly characterized by volatility, numerous disruptions and uncertainty. Certainly the recent UK referendum result in favour of ‘Brexit’ will only have added an additional layer of complexity to this issue in the short to medium term. The issue of how businesses sustain themselves is increasingly centred on how they ‘adapt’ their business faster than their rivals. It’s all about having adaptive learning capabilities, and in fast changing market conditions, the ability to adapt your firm will be the most effective way to sustain your business the in the long-term. It’s called Adaptive Advantage.

Item Type:Monograph (Technical Report)
Uncontrolled Keywords:Adaptive Advantage; Adaptive learning; Business Environment; media management
Group:Faculty of Media & Communication
ID Code:24393
Deposited By: Symplectic RT2
Deposited On:20 Jul 2016 10:07
Last Modified:14 Mar 2022 13:57


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