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Radicalising the Marketing of Higher Education: Learning from students - generated social media data.

Bolat, E., O'Sullivan, H. and Sreedharan, C., 2016. Radicalising the Marketing of Higher Education: Learning from students - generated social media data. In: Academy of Marketing, 4-7 July 2016, Newcastle, UK.

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Item Type:Conference or Workshop Item (Paper)
Group:Bournemouth University Business School
ID Code:24441
Deposited By: Symplectic RT2
Deposited On:26 Jul 2016 15:27
Last Modified:14 Mar 2022 13:57

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