Persuasive and Culture-aware Feedback Acquisition.

Abstract

User feedback is an important factor to improve software quality. For example, it can provide information on missing features and clarify user trends and preferences for future improvement. However, gathering user’s feedback is not an easy process since the majority of users lack motivation and interest in providing feedback, especially in a constant and frequent style. In addition, stud- ies have noted that the cultural differences among users also play a role in affect- ing their motivations to feedback acquisition. In this paper, we empirically inves- tigate the role of culture in affecting users’ perception and motivations to give feedback. Our study identifies some key differences between Western and Mid- dle Eastern users on what motivate them to provide feedback and what could have an influence on the quality of the feedback they give. This also makes the case for the need to design a persuasive and culture-aware feedback acquisition.