What am I not seeing? An Interactive Approach to Social Content Discovery in Microblogs.

Abstract

In this paper, we focus on the informational and user experience benefits of user-driven topic exploration in microblog communities, such as Twitter, in an inspectable, controllable and personalized manner. To this end, we introduce ``HopTopics'' -- a novel interactive tool for exploring content that is popular just beyond a user's typical information horizon in a microblog, as defined by the network of individuals that they are connected to. We present results of a user study (N=122) to evaluate HopTopics with varying complexity against a typical microblog feed in both personalized and non-personalized conditions. Results show that the HopTopics system, leveraging content from both the direct and extended network of a user, succeeds in giving users a better sense of control and transparency. Moreover, participants had a poor mental model for the degree of novel content discovered when presented with non-personalized data in the Inspectable interface.