Skip to main content

Travel experiences and aspirations: a case study from Chinese youth.

Xu, F., Brown, L. and Long, P., 2016. Travel experiences and aspirations: a case study from Chinese youth. International review for spatial planning and sustainable development, 4 (4), 69 - 87.

Full text available as:

Travel experiences and aspirations-1.pdf - Published Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.


DOI: 10.14246/irspsd.4.4_69


Understanding cultural values is vital in tourism as these influence an individual’s travel experiences and expectations. Students represent an important segment of the international tourist population, and Chinese student tourists are an increasingly significant part of that segment. It is therefore important to understand how cultural values influence Chinese students’ experiences and aspirations. Will their past travel experiences influence future aspirations? Using data collected from a free-elicitation method, this paper reports on the travel experiences and aspirations of 284 Chinese students. It explores the notional link between past experiences and future aspirations and discusses the impact of Chinese political history and cultural values on tourist experiences and motivations. Implications for marketing are drawn out.

Item Type:Article
Uncontrolled Keywords:Chinese students; previous travel experience; holiday aspiration; cultural values
Group:Bournemouth University Business School
ID Code:24858
Deposited By: Symplectic RT2
Deposited On:19 Oct 2016 14:14
Last Modified:14 Mar 2022 13:59


Downloads per month over past year

More statistics for this item...
Repository Staff Only -