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Marketing e-solution services and cultural readiness in the KRG.

Mzory, H.S. and Firend, A.R., 2016. Marketing e-solution services and cultural readiness in the KRG. International Journal of Business and Management Research, 9 (1), 18 - 27.

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This research examines Kurdistan Regional Government (KRG) of Iraq’s factors influence the Research methodology consisted of quantitative and qualitative analyses. The sampled population consisted of government employees working at the Ministry of Transportation and Communication and common citizens as users of government services. Research findings are as following; the implementation of e-government services should be treated as a long-term process of reform and restructuring, and not simply the computerization of government operations. It is also the finding of this study that interactions among technological, organizational, and cultural factors must be determined prior to any e-government system implementation. Employees at the Ministry of Transportation and Communications were found dissatisfied towards each other because of the varying degrees in knowledge, information sharing, attitude towards work, knowledge decimation, willingness to use new e-government system and willingness in general to help the public (citizens) during work hours. Such findings are highly related to educational level, training, but also representative of government employees’ general attitude towards the workplace. Such outlook towards one’s job highly impacts the quality of services provided and the level of e-government initiatives success. This study also concludes that the intent to deploy e- government systems in developing countries has increased the adoption and use of technology, as well as cultural challenges being faced. It is the finding of this research that the interaction between organizational and technological challenges is intertwined and is sociocultural in nature. This is to say that social and cultural factors impact the level of readiness, utilization, and acceptance of e-governmental systems implementation, and technology acceptances can be highly influenced by socio- factors influenced the adoption e-government by Ministries of Transportation and Communication, on how technological, organizational, and cultural ministry’s e-system implementation and services efficiency. cultural, inter-organizational and technological challenges.

Item Type:Article
Group:Bournemouth University Business School
ID Code:25733
Deposited By: Symplectic RT2
Deposited On:03 Jan 2017 14:14
Last Modified:14 Mar 2022 14:01


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