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Managing Asian Attractions - Generation Y and Face.

Fyall, A., Leask, A., Barron, P. and Ladkin, A., 2017. Managing Asian Attractions - Generation Y and Face. Journal of Hospitality and Tourism Management, 32 (September), 35 - 44.

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Fyall et al final.pdf - Accepted Version
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DOI: 10.1016/j.jhtm.2017.04.006


In view of the growth, dynamism and increasing influence of the Asian tourism industry and the contribution to be played in the future by Gen Y visitors and workforce, this study compares and contrasts the views of professionals in the visitor attractions' sector in Asia. The research explores how they acknowledge Gen Y as a unique generational cohort worthy of attention and the strategies adopted by visitor attractions to meet this cohort's combination of needs, wants and expectations. The study provides a critical reflection on the usefulness of generational theory for studies of this nature and the contribution of “face” and “face consumption” as explanatory variables in the Asian context. The articles ends with a recommendation for a deeper, longitudinal approach to the further study of generational cohorts.

Item Type:Article
Uncontrolled Keywords:Visitor attraction; Marketing; Generation Y; Face; Face consumption; Asia
Group:Bournemouth University Business School
ID Code:29252
Deposited By: Symplectic RT2
Deposited On:23 May 2017 15:22
Last Modified:14 Mar 2022 14:04


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