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Assessment of Students’ Familiarity, Adoption, and Use of Social Media in Bahrain.

Paliktzoglou, V., Giousmpasoglou, C. and Marinakou, E., 2016. Assessment of Students’ Familiarity, Adoption, and Use of Social Media in Bahrain. International Journal of Technology Diffusion, 7 (4), 82 -90.

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Giousmpasoglou article IJTD 7(4).pdf - Published Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.


DOI: 10.4018/IJTD.2016100105


Social media is used in many higher education institutions for educational purposes in numerous new and innovative ways. However, in Bahrain the number of higher education students who are aware of and use social media is not clear. It was therefore necessary to conduct an empirical study that would investigate the students’ use of social media in higher education in Bahrain. Moreover, the actual adoption of social media in everyday learning situations still remain underexplored, especially in higher education settings. This paper describes a study conducted to investigate the influence of social media use by student in Bahrain. The aims of this study are to assess students’ level of familiarity, engagement and frequency of use with social media. The data was collected using two questionnaires. The findings indicate that social media has introduce a new culture of learning among students. In addition, social media applications which are on the increase in usage by students for activities that include studying, access of education content, social communication.

Item Type:Article
Uncontrolled Keywords:Bahrain; E-Learning 2.0; Networked Learning; Social Media; Web 2.0
Group:Bournemouth University Business School
ID Code:29941
Deposited By: Symplectic RT2
Deposited On:20 Nov 2017 14:48
Last Modified:22 Dec 2023 12:26


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