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Travel as learned behaviour: Western migrants in Hong Kong and Macau.

McKercher, B. and Yankholmes, A., 2018. Travel as learned behaviour: Western migrants in Hong Kong and Macau. Tourism management, 67 (August), 191-200.

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expat paper - reference groups - BRAIN.pdf - Accepted Version
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DOI: 10.1016/j.tourman.2018.01.006


This paper examines travel by western migrants who have moved to the Hong Kong or Macau Special Administrative Regions of China. Previous research suggests travel patterns are a form of learned behaviour. New migrants initially exhibit patterns learned from their home countries, but over time their patterns change and reflect more those of residents of their new countries as they learn and adopt new behaviours. This situation was not observed among western migrants. Instead, they exhibited patterns that were internally consistent, regardless of the migrant's origin, but different from those of the local Chinese populace. The paper argues that western migrants, who generally live in a parallel expatriate bubble to those host community, have learned travel patterns from others who also live in that bubble.

Item Type:Article
Uncontrolled Keywords:Western professional migrants; Learned behaviour; Hong Kong; Macau; Travel behaviour
Group:Bournemouth University Business School
ID Code:30335
Deposited By: Symplectic RT2
Deposited On:06 Feb 2018 14:43
Last Modified:14 Mar 2022 14:09


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