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ToolsChecchiato, F., Disegna, M. and Vescovi, T., 2018. The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin. Journal of Global Scholars of Marketing Science, 28 (2), 160 - 165.
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DOI: 10.1080/21639159.2018.1437356
Abstract
The Country of Origin (COO) represents one of the main topics in the marketing literature and a large body of knowledge about it has already been published. This commentary essay tries to explain why it seems to be a never-ending subject for marketing scholars and the reason why the paper we published in this Journal few years ago contributed to the literature and has achieved the Google i-10 high citation-impact ranking. Analysing the effect of COO on a specific factor such as brand associations, the use of a methodology that cope with the critics of some scholars about the overstressed of COO in the past research, and the selection of an emerging market - the Chinese one - as country in which testing the COO have helped our paper to be cited. Based on these elements, some future research topics are also suggested.
| Item Type: | Article |
|---|---|
| ISSN: | 2163-9159 |
| Additional Information: | This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Global Scholars of Marketing Science on 14 March 2018, available online: http://www.tandfonline.com/10.1080/21639159.2018.1437356 |
| Uncontrolled Keywords: | Country of Origin; China; Brand associations |
| Group: | Bournemouth University Business School |
| ID Code: | 30485 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 15 Mar 2018 15:49 |
| Last Modified: | 14 Mar 2022 14:10 |
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