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Building Online Platforms for Peer Support Groups as a Persuasive Behavioural Change Technique.

Alrobai, A., Dogan, H., Phalp, K. T. and Ali, R., 2018. Building Online Platforms for Peer Support Groups as a Persuasive Behavioural Change Technique. In: The 13th International Conference on Persuasive Technology (Persuasive’18), 16-19 April 2018, Waterloo, Canada.

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Online peer group approach is inherently a persuasive technique as it is centered on peer pressure and surveillance. They are persuasive social net- works equipped with tools and facilities that enable behaviour change. This paper presents the case for domain-specific persuasive social networks and provides insights on problematic and addictive behaviour change. A 4-month study was conducted in an addiction rehab centre in the UK, followed by 2-month study in an online peer group system. The study adopted qualitative methods to under- stand the broad parameters of peer groups including the sessions' environment, norms, interaction styles occurring between groups' members and how such in- teractions are governed. The qualitative techniques used were (1) observations, (2) form and document analysis, and (3) semi-structured interviews. The findings concern governing such groups in addition to the roles to be enabled and tasks to be performed. The Honeycomb framework was revisited to comment on its build- ing blocks with the purpose of highlighting points to consider when building do- main-specific social networks for such domain, i.e. online peer groups to combat addictive behaviour.

Item Type:Conference or Workshop Item (Paper)
Additional Information:Online Peer Groups; Behaviour Change; Addictive Behaviour
Group:Faculty of Science & Technology
ID Code:30523
Deposited By: Symplectic RT2
Deposited On:27 Mar 2018 13:31
Last Modified:14 Mar 2022 14:10


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