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ToolsJones, K. and Moital, M., 2017. Techniques employed to create event prestige value for corporate VIPs: the V.I.P. Framework. European Journal of Tourism, Hospitality and Recreation, 8 (2), 117 - 129.
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Abstract
This research explored the techniques employed by event managers to create event prestige value for VIPs in a corporate events context. Research on prestige has mainly focused on the attributes that deliver prestige value (the prestige values). However, by focusing on those delivering prestige (as opposed to the recipients of prestige), this research identified two deeper, less explicit mechanisms required to deliver prestigious experiences, labelled Interaction and Principles. By identifying a more comprehensive set of techniques, those designing VIP experiences will be better equipped to satisfy the prestige needs of VIPs.
| Item Type: | Article |
|---|---|
| ISSN: | 2182-4924 |
| Uncontrolled Keywords: | corporate events; VIP; prestige; event experience; V.I.P. framework |
| Group: | Bournemouth University Business School |
| ID Code: | 30814 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 05 Jun 2018 09:15 |
| Last Modified: | 14 Mar 2022 14:11 |
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