Skip to main content

The Travel Motivations and Experiences of Female Vietnamese Solo Travellers.

Osman, H., Brown, L. and Phung, T.M.T., 2019. The Travel Motivations and Experiences of Female Vietnamese Solo Travellers. Tourist Studies, 20 (2), 248-267.

Full text available as:

Vietnamese solo travellers.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial.


DOI: 10.1177/1468797619878307


Solo travel is a growing trend, a significant proportion made up of international students who take solo trips during their study abroad. However there is limited empirical research on the Asian proportion of this growing market. This study explores the main motivations and constraints of ten female Vietnamese students’ solo travellers through in-depth interviews. The findings indicate that travel motivations can be categorised into personal factors, such as freedom and flexibility, self-empowerment, independence and exploration; and social interaction factors including a lack of companions and meeting new people. Travel constraints relate to being female and alone and being of Asian descent. This research extends understanding of this important market segment. As a result, tourism providers and Destination Marketing Organisation (DMOs) can capitalize by developing their products and marketing.

Item Type:Article
Uncontrolled Keywords:Solo Travel; Female Travellers; International Students; Gender and Travel-Vietnam
Group:Bournemouth University Business School
ID Code:32655
Deposited By: Symplectic RT2
Deposited On:22 Aug 2019 15:36
Last Modified:14 Mar 2022 14:17


Downloads per month over past year

More statistics for this item...
Repository Staff Only -