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Stakeholders’ views of travelers’ choice of Airbnb.

Lin, P, Zhang, Q., Hung, K, Lin, B and Fan, X, 2019. Stakeholders’ views of travelers’ choice of Airbnb. Journal of Travel & Tourism Marketing, 36 (9), 1037 - 1049.

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DOI: 10.1080/10548408.2019.1687390


This study investigated the views of travelers’ choices of informal accommodations, Airbnb in Hong Kong from the perspectives of three stakeholders. A qualitative approach was applied, both interviews and focus group discussions were conducted. A total of 69 participants shared their views on why users choose Airbnb over traditional hotels. The findings highlighted that hoteliers and Airbnb users presented different rankings on the determinants of accommodation choice. The implications of the destination image and the population density were discussed. The findings of this study can serve as a reference for any city/country where has a similar cultural background and population density.

Item Type:Article
Uncontrolled Keywords:Hong Kong; Airbnb; determinant; informal accommodation; sharing economy; local experience; legal issue; tourist marketing; population density
Group:Bournemouth University Business School
ID Code:33014
Deposited By: Symplectic RT2
Deposited On:08 Nov 2019 16:59
Last Modified:14 Mar 2022 14:18


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