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Tourists’ experiential value co-creation through online social contacts: Customer-dominant logic perspective.

Fan, X., Hsu, C.H.C. and Lin, B., 2020. Tourists’ experiential value co-creation through online social contacts: Customer-dominant logic perspective. Journal of Business Research, 108 (January), 163-173.

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Accepted version-Tourists Experiential Value Co-creation through Online Social Contacts Customer-dominant Logic Perspective.pdf - Accepted Version
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DOI: 10.1016/j.jbusres.2019.11.008


In the era of connectivity, the development of information and communications technology has immensely changed the way people travel, behave, and appreciate experience. The understanding of online experiential value co-creation remains limited considering the changes in modern travel and tourists. This study followed an eight-step scale development procedure and adopted a mixed-method approach to establish a reliable and valid measurement scale for online experiential value co-creation. By adopting a customer-dominant logic, this study positioned tourists at the center of the quest and explored the experiential value co-created via online social contacts. Results indicated that three distinct values, namely, intrinsic/extrinsic enjoyment, logistics, and efficiency values, were created online during travel. The proposed measurement scale is a pioneering tool for assessing tourists’ experiential value co-creation online. This scale also assists tourism professionals in appraising the effectiveness of different online activities and monitoring the progress toward identifying and creating positive experiential value for tourists.

Item Type:Article
Additional Information:Funded by Exploring the effects of online and offline social contact on tourists’ experience co-creation Funded by Exploring tourists’ online social contact and travel experience
Uncontrolled Keywords:online experiential value co-creation; customer-dominant logic; intrinsic/extrinsic enjoyment value; logistics value; efficiency value
Group:Bournemouth University Business School
ID Code:33035
Deposited By: Symplectic RT2
Deposited On:13 Nov 2019 16:10
Last Modified:14 Mar 2022 14:18


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