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ToolsDe Silva Kanakaratne, M., Bray, J. P. and Robson, J., 2020. The Influence of National Culture and Industry Structure on Grocery Retail Customer Loyalty. Journal of retailing and consumer services, 54 (May), 102013.
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Abstract
This study examines, for the first time, the influence of national culture and industry structure on customer loyalty in grocery retailing. Grocery retailers have a long and continued history of international expansion and it is vital to understand how loyalty can be nurtured in different contexts. Thematic analysis of focus groups conducted in the culturally and structurally disparate countries of the United Kingdom and Sri Lanka provide unique insights. Key differences have been identified around consumer preferences and perceptions of loyalty programmes and the key drivers of different loyalty types. Theoretical and managerial implications are discussed.
| Item Type: | Article |
|---|---|
| ISSN: | 0969-6989 |
| Uncontrolled Keywords: | Customer Loyalty ; National Culture ; Industry Structure |
| Group: | Bournemouth University Business School |
| ID Code: | 33096 |
| Deposited By: | Symplectic RT2 |
| Deposited On: | 02 Dec 2019 14:55 |
| Last Modified: | 14 Mar 2022 14:18 |
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