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The role of family firm image perception in host-guest value co-creation of hospitality firms.

Kallmuenzer, A., Peters, M. and Buhalis, D., 2020. The role of family firm image perception in host-guest value co-creation of hospitality firms. Current Issues in Tourism, 23 (19), 2410-2427.

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Kallmünzer Peters Buhalis CIT.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial.


DOI: 10.1080/13683500.2019.1611746


Customers value the services and products of family firms. Especially the rural hospitality industry is dominated by family firms and shaped by high-contact services, where hosts and guests co-create value. Hypothesizing that behavioural and relational qualities of family firms are a central source for value co-creation and that a perceived family firm image (FFI) affects guests in co-creating value, this study investigates the effect of three relevant principles (trust, relationship commitment, social interaction ties) on value co-creation under the influence of FFI perception. The model is tested on a sample of 331 guests of Austrian rural hospitality firms. Findings show that relationship commitment and social interaction ties influence value co-creation, and a perceived FFI in particular strengthens the effect of social interaction ties on value co-creation. Implications suggest installing facilitators of value co-creation, enhancing the FFI via social capital and further investigating the customer perception of family firms in the rural hospitality industry and beyond.

Item Type:Article
Uncontrolled Keywords:Value co-creation, family firm image, relationship commitment, social interaction ties, trust, hospitality
Group:Bournemouth University Business School
ID Code:33173
Deposited By: Symplectic RT2
Deposited On:06 Jan 2020 12:31
Last Modified:14 Mar 2022 14:19


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