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Conceptualising customer-to-customer co-creation in socially dense tourism contexts.

Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B., 2015. Conceptualising customer-to-customer co-creation in socially dense tourism contexts. International Journal of Tourism Research, 17 (4), 356-363.

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Rihova IJTR manuscript finals.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial.


DOI: 10.1002/jtr.1993


The notion that tourists actively co‐create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co‐create value with each other. This conceptual paper offers a theoretical basis for the study of customer‐to‐customer co‐creation in tourism contexts, while debating the epistemological assumptions of value‐related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists' social practices. Copyright © 2014 John Wiley & Sons, Ltd.

Item Type:Article
Uncontrolled Keywords:tourism experience; co‐creation; value; customer‐to‐customer; social practices
Group:Bournemouth University Business School
ID Code:33181
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:06 Jan 2020 16:27
Last Modified:06 Jan 2020 16:27


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