A cultural exploration of social media manipulators.

Abstract

Internet social media sites enable the rapid and widespread production and dissemi- nation of propaganda. Although propaganda has a long history in warfare, the spreading of propaganda via social media is markedly different from past distribution methods. The authors investigated the relationships between state-affiliated actors who use social media to produce and distribute propaganda and their national cultural values. The results showed that countries that deployed fake news via social media tended to have more masculine cultural values. These findings suggest that specific cultural values are associated with fake news distribution, which may indicate that culturally aware responses may be more effective in responding to propaganda.