Skip to main content

A cultural exploration of social media manipulators.

Sample, C., McAlaney, J., Bakdash, J.Z. and Thackray, H., 2019. A cultural exploration of social media manipulators. Journal of Information Warfare, 17 (4), 56-71.

Full text available as:

17.4 Sample McAlaney Bakdash Thackray_21 February_almost final_ccs.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial.


Official URL:


Internet social media sites enable the rapid and widespread production and dissemi- nation of propaganda. Although propaganda has a long history in warfare, the spreading of propaganda via social media is markedly different from past distribution methods. The authors investigated the relationships between state-affiliated actors who use social media to produce and distribute propaganda and their national cultural values. The results showed that countries that deployed fake news via social media tended to have more masculine cultural values. These findings suggest that specific cultural values are associated with fake news distribution, which may indicate that culturally aware responses may be more effective in responding to propaganda.

Item Type:Article
Uncontrolled Keywords:Propaganda; Cultural Values; Social Media; Hofstede; Trust
Group:Faculty of Science & Technology
ID Code:33188
Deposited By: Symplectic RT2
Deposited On:07 Jan 2020 08:47
Last Modified:14 Mar 2022 14:19


Downloads per month over past year

More statistics for this item...
Repository Staff Only -