Dynamic Capabilities in Media Management Research: A Literature Review.

Abstract

Abstract Purpose – This study explores Dynamic Capabilities (DC) as one of the most prolific streams of research within the field of management and looks its applicability for media management research. Argumentation – It argues that reviewing the lineages of DC is a useful exercise for answering questions surrounding the fundamental change in the media industry, the challenges that media organizations and their managers are currently facing under the impact of digital change, and the theoretical grounding DC offers for media management scholars in understand the breadth and complexity of these challenges. Design/Methodology/Approach – This study uses a systematic reviewing methodology on DC in media management research. Findings – The study shows that DC help media research understand how media firms can best respond to changing environments. Research activity published from 2003 to 2019 in the field of media management has grown considerably. In the number of research papers related to the dynamic capabilities concept in the media management field between. Originality/Value – The study qualifies the validity of the DC framework in media management research and discusses conceptual bridges between the fields, its constituencies and perspectives.