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The Effects of Online and Face-to-face Experiential Value Co-creation on Tourists’ Wellbeing.

Fan, X. and Liu, A., 2020. The Effects of Online and Face-to-face Experiential Value Co-creation on Tourists’ Wellbeing. In: ENTER 2020, 8-10 January 2020, University of Surrey, UK.

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As the rapid and sustained development of the information communication technology (ICT), tourists can be constantly connected with their original environment. ICT has changed the travel experience which may further influence their satisfactions and wellbeing. The aim of this study is to investigate the impact of online and face-to-face experiential value co-creation on the wellbeing of tourists by using a mixed-methods approach. After introducing scales developed by interviews into a PLS-SEM model, this study reveals that both online and faceto-face experiential value co-creation has positive impact on satisfaction and wellbeing. The trade-off between the two types of co-creations is not significant.

Item Type:Conference or Workshop Item (Paper)
Additional Information:e-Review of Tourism Research (eRTR), Vol. 17, No. 3, 2019
Uncontrolled Keywords:online experience, face-to-face experience, value co-creation, satisfaction, wellbeing
Group:Faculty of Media & Communication
ID Code:33345
Deposited By: Symplectic RT2
Deposited On:04 Feb 2020 12:11
Last Modified:14 Mar 2022 14:19


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